Marketing Automation Modules help marketing team to communicate and easily engage with each customer group or each customer segment, with the help from modernized automation tools.
✓ Lead Generation
✓ Cross-Sell, Up-Sell
✓ Relationship Marketing, Account Based Marketing
✓ Any modern company that wants to enable sales and marketing staff to work online, from anywhere at anytime.
Screen shows no. of responses that can increase when marketing team adopts the better email marketing approach.
Marketing Automation helps to resolve the following problems:
✓ Your marketing team is wasting lot of time on manual campaigns.
✓ Your marketing team has no tools to measure how much each campaign interests your customers.
✓ Your customers often feel that they get spam email and delete before open it.
✓ Your sales team finds that mass email has no benefit for them, cannot help them build good customer relationship.
✓ Your sales team is disconnected from your marketing team. Sales team misses out many business opportunities.
✓ Your organization cannot harness, cannot integrate marketing and sales together.
o Manage target lists.
o Create unlimited target lists, by choosing from prospect and customer database, using your choice of data filters for example customer segment, region, province, history of producst purchased, history of interaction with sales team, etc.
o Create message templates: email template, SMS template, outbound telesales conversation script.
o Easily generate online survey for each lead, with lead scoring features.
o Easily print postal label for mail merge.
o Automation of Personized Email Marketing.
o Easy to use, user can choose from various email template (Newsletter, Promotion, Seminar and Training).
o Track no. of opens, reads, clicks, registered.
o Create unlimited web landing, web registration pages (Web-to-Lead).
o Measure return on investment (ROI).
o Integration with Gmail, POP3, SMTP mail server.
o Integration with Mailchimp, the mass email service provider.
Screen shows email template that can dynamically display, for example, customer name.
o Automate sending follow-up emails to the qualified leads, helping you nuture the leads, converting them into customers.
o Create marketing workflow that works for you the way you want, helping you cross-sell as well as up-sell easier.
o Ad-Hoc report provides business intelligence that you can create unlimited number of reports for your marketing analytic.
Screen shows leads that respond and register for each campaign.
o Manage outbound call lists for contact center agents.
o Agent call script, with lead scoring.
o User can click from screen to call out, with automated call logging.
o Generate post campaign follow-up reports.
Screen shows survey template that can support various marketing activities including presales lead survey and lead scoring as well as, post-campaign satisfaction survey and satisfaction scoring